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Research Paper | Management | China | Volume 8 Issue 10, October 2019 | Rating: 6.2 / 10

Research on the Customer Behavior and the Strategy of China's Company to the Customers

Guo Nyuhuan

Abstract: Through the research of cellphone company and analysis of cellphone company strategy, this passage showed the situations and measurement against the market that cellphone company confronted and the basic development in the overseas market. As for the domestic market, cellphone company keeps on its way that builds up a unique target audience and releasing surprised products to attack the market. As for the overseas market, based on cellphone company s previous progress made in the last few years, cellphone company keeps on broadening the sales range that cellphone company targeted.

Keywords: Cellphone, Smartphone, Marketing Strategy, Overseas Market, customer, buying behavior

Edition: Volume 8 Issue 10, October 2019,

Pages: 714 - 716