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Review Papers | Marketing | India | Volume 9 Issue 1, January 2020 | Popularity: 6.5 / 10
A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
Kowsalya KR
Abstract: The study significantly revels the concept of digital marketing that is marketing through various digital platforms like mobile phone application and other similar forms. It also focuses on the impact created by the same with regard to the consumers buying decision. However, the study also covers the its reach among the consumers.
Keywords: Digital marketing, consumer buying behaviour, advent of technology
Edition: Volume 9 Issue 1, January 2020
Pages: 344 - 345
Make Sure to Disable the Pop-Up Blocker of Web Browser
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Marketing, Indonesia, Volume 8 Issue 10, October 2019
Pages: 267 - 272The Effect of the e-Commerce Website, Price and Corporate Brand in Purchase Decisions and Its Implications on Customer Satisfaction in B2B Online Shop
Sugiyatno, Har Adi Basri
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Marketing, Georgia, Volume 8 Issue 12, December 2019
Pages: 3 - 6Marketing Investigation of the Behavior of Tourists in Georgia
Babilua P., Maglakelidze K.
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Marketing, India, Volume 8 Issue 10, October 2019
Pages: 325 - 328A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City
Dr. M. Thirumagal Vijaya
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Marketing, Indonesia, Volume 8 Issue 9, September 2019
Pages: 16 - 19Analyzing Behavior Intention of Customer towards the Adoption of Self-ticketing on CGV Cinemas by Using UTAUT2: (Case Study on CGV Cinemas Bandung)
Iqbal Hambali, Indrawati Dra