Downloads: 125 | Views: 334 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Computer Science | Indonesia | Volume 9 Issue 1, January 2020 | Popularity: 6.9 / 10
Predicting Customer Loyalty by Using Na?ve Bayes
Teguh Iman Hermanto, Muhamad Agus Sunandar
Abstract: The effort to increase customer loyalty is by predicting whether the customer is loyal or not. To carry out company development, a customer development strategy is needed, while to carry out customer development strategies can be done using a data mining approach including classification of customers with the method of naive bayes. This study aims to predict consumer loyalty to telecommunication service products. the method used is CRIPS-DM through the stages of business understanding, understanding data, data preparation, modeling, evaluation and development. The algorithm used for prediction is the Naive Bayes algorithm. The results obtained from this study are customer classification models that can help in customer loyalty.
Keywords: Nave Bayes, CRISP-DM, Customer Loyalty, Prediction
Edition: Volume 9 Issue 1, January 2020
Pages: 1064 - 1067
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Computer Science, India, Volume 11 Issue 5, May 2022
Pages: 500 - 507Flood Detection System Based on Machine Learning Algorithms
Nishant Agarwal
Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Computer Science, Singapore, Volume 11 Issue 7, July 2022
Pages: 1656 - 1659Machine Learning and its Scope in Everyday Life
Saraa Kumar
Downloads: 2 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2
Research Paper, Computer Science, Saudi Arabia, Volume 11 Issue 9, September 2022
Pages: 490 - 494Applying the ARIMA Deep Learning Algorithm to Predict the Coronavirus in the Kingdom of Saudi Arabia using Time Series Data
Afrah Owehan Al-Rashedi, Mohammed Abdullah Al-Hagery
Downloads: 2 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2
Research Paper, Computer Science, India, Volume 12 Issue 11, November 2023
Pages: 1256 - 1260Creating Age, Gender and Ethnicity Predictions through the use of CNN's
Arjun Khullar
Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Computer Science, Nigeria, Volume 12 Issue 12, December 2023
Pages: 345 - 355A Review of Artificial Intelligence-Based Prognostic and Health Management Systems for Lithium - In Batteries in Electric Vehicles
James Oladimeji, Olushola Ogunniyi