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Research Paper | Management | India | Volume 13 Issue 1, January 2024 | Popularity: 4.7 / 10

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Unraveling the Digital Strategies of MedPlus

Sharanya R

Abstract: With advancements in technology, and in the era of a competitive landscape, businesses are investing and adapting to the digital world to make their presence more impactful and convenient to the customers. With the huge boom in digitization, digital literacy has also gained momentum worldwide. This technological advancement has been a boon to many players in the dynamic market as they have the liberty to set up physical stores and E-commerce stores, while some businesses are being lucrative taking advantage of just E-commerce platforms and technology to be disruptive in this space. This work accentuates the digital presence and digital marketing approaches by MedPlus, one of the players in the healthcare domain, which is into brick-and-mortar business as well as an online mart for pharmaceutical requirements and diagnostics. The strategies adopted by MedPlus to leverage its Search Engine Optimisation, Customer engagement initiatives, Social Media presence, and ways of driving traffic to the website, along with other important strategies to stay afloat in the business, primarily in the realm of digital marketing are emphasized in this work.

Keywords: Digital Marketing, MedPlus, SEO, E-commerce, Online presence, Customer engagement

Edition: Volume 13 Issue 1, January 2024

Pages: 748 - 756

DOI: https://www.doi.org/10.21275/ES24111122624

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