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Research Paper | Information Technology | United States of America | Volume 13 Issue 8, August 2024 | Popularity: 5.2 / 10

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Optimizing Fintech User Interfaces: An InDepth Analysis of A/B Testing Methodologies

Alona Dobshynska

Abstract: This research explores the implementation of A/B testing methodologies in optimizing user interfaces for fintech products that integrate both cryptocurrency and traditional financial instruments. The study highlights how A/B testing can improve key performance indicators such as conversion rates, transaction values, and user retention. It also emphasizes the importance of adapting testing strategies to meet the unique regulatory and security challenges within the fintech sector. The findings provide a structured approach to applying A/B testing, contributing valuable insights into enhancing user experiences and driving innovation in financial technology.

Keywords: A/B testing, fintech, user interface, optimization, cryptocurrency, financial technology

Edition: Volume 13 Issue 8, August 2024

Pages: 1274 - 1278

DOI: https://www.doi.org/10.21275/ES24813090106

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