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Analysis Study Research Paper | Dentistry | India | Volume 12 Issue 7, July 2023 | Popularity: 5.6 / 10

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Influence of Social Media on Patient's Decision on Various Dental Procedures among General Population - A Cross Sectional Study

Dr. Renuka Nagarale, Dr. Neetu Kadu, Nasrin Bano Shaikh, Nazim Patwekar, Nikita Bhure, Sana Tabassum Haque

Abstract: Introduction: A large part of day to day interaction takes place through social media. Social media has begun to proliferate across the fields of medicine and dentistry also. It opens up new avenues of communication. Aim: The study aims to examine how social media platforms have influenced patient?s decisions about dental treatments. Materials and methods: The current cross - sectional questionnaire study was carried out among Facebook, Instagram, and WhatsApp users. Through Gmail, a Google survey form was created, which was distributed using the "snowball exchange" method. The questionnaire consists of 21 questions divided under 3 headings a) Demographic details. b) Patients opinion regarding dental practice and social media. c) Factors related to choosing a dental practice or clinic. Result: Total 394 responses were collected, in which the highest number of respondents were of 18 - 25 of age group (54.6%). All the respondents were given a chance to choose the social media account they use frequently and the result were WhatsApp (91%), Instagram (71.6%), around 57% browsing YouTube and the least (20.6%) uses LinkedIn. 84% of respondents were agrees that dental practice should have an online presence. 62% of participants states that they give an online review of their visit to a dentist or a treatment option, and about 95% states that they refer an online review before visiting a dentist or before getting a treatment done. Conclusion: Social media is expanding the scope of healthcare by offering a platform for use by patients and healthcare workers.

Keywords: Dentist, internet, social media, education, treatment

Edition: Volume 12 Issue 7, July 2023

Pages: 516 - 519

DOI: https://www.doi.org/10.21275/MR23708140738

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