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Research Paper | Management | India | Volume 5 Issue 3, March 2016 | Popularity: 6.8 / 10

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Impact of Demographic Profile on Motive for Purchase of Laptop

Salma Shaheen, Savita Gautam

Abstract: In the present scenario laptop market is a highly competitive market in the world. Also, the consumer needs and expectations are changing rapidly. Therefore, for manufacturers of laptop it is difficult to survive in the market if they dont move forward according to the growing needs of their customers. The buying behaviour of consumer for Laptop plays significant role for manufacturers and marketers. Therefore this study would be useful for manufacturers and marketers so that they can build up successful marketing strategies to increase the market share. The present paper highlights the relationship between motive for purchase of laptop and demographic profile which includes occupation, age, qualification and gender. In this research paper, four null hypotheses have been prepared, tested and results are complied by using SPSS (Statistical Package for the Social Science). Finally present paper comes with some findings which shows the impact of demographic profile on purchase of laptop.

Keywords: Motive, Laptop, Purchase, Difference, Hypothesis

Edition: Volume 5 Issue 3, March 2016

Pages: 1877 - 1879

DOI: https://www.doi.org/10.21275/NOV162327

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