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Research Paper | Management | India | Volume 5 Issue 4, April 2016 | Popularity: 6.5 / 10

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Setting New Agenda: Critical Study of Perspectives of CSR Practices in Indian Private Corporate Hospitals

Dr. Arundhati Ninawe

Abstract: Health care service is profession as well as act of social welfare and devotion towards mankind. As a professional ethics health care centres have been adopting CSR practices. The present research study is an investigation of CSR (Corporate Social Responsibility) practices and it examined the different CSR practices, its significance, obstacles and future challenges before Indian private corporate hospitals. The concept of CSR is now firmly rooted on the agenda of hospital services. But in order to move it from theory to action there are many obstacles like discrimination of CSR strategies, lack of transparency and dearth of innovation. Some of the positive outcomes that can arise through adoption of CSR have listed. It is noticed that the hospitals implemented CSR to create goodwill, loyalty and image building. Altruism is the biggest incentive for CSR practices in hospitals. The CSR is useful for social mapping and corporate commitment and a tool of improving corporate positioning.

Keywords: CSR practices, Philanthropy, Ethic, Brand image, Community

Edition: Volume 5 Issue 4, April 2016

Pages: 1986 - 1991

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