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Research Paper | Management | Kenya | Volume 3 Issue 10, October 2014 | Popularity: 6.9 / 10

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Effects of Communication on the Success of Strategy Implementation Process among Commercial Banks in Nakuru County Kenya

Ambani N Jenipher, Wanyoike Daniel

Abstract: Effective communication is critical for successful strategic implementation of any plan, whether an organizational strategic plan or a marketing or operational plan. Those required to support the plan need to be informed of the plan and its importance to the organization. In addition, all employees should know why the plan was developed, what it means to the company, who will be involved in its implementation and how they can contribute to its success. This study sought to establish communication practices and how they affect success of strategy implementation among commercial banks in Nakuru county Kenya. The study objective was to establish how communication in commercial banks affects strategy implementation in Nakuru County using descriptive research design. The target population was obtained from the 28 Commercial Banks in Nakuru County which has 200 staff members from Top Management staff, middle level staff to low level staff. Stratified random sampling technique was used in sampling respondents. Both descriptive and inferential statistics was used to analyze the data. The study revealed that there lacks effective communication among commercial banks in Nakuru county leading to failure in strategy implementation process.

Keywords: Effective communication, Strategy Implementation, Staff motivation

Edition: Volume 3 Issue 10, October 2014

Pages: 1672 - 1675

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