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Research Paper | Commerce and Economic Studies | India | Volume 7 Issue 12, December 2018 | Popularity: 4.9 / 10
Determinant of Managerial Factors on Export Performance of Manufacturing Industries
Harish Kumar N
Abstract: Export is one of the sources of earning foreign exchange through extending the domestic business to international markets. Irrespective of type of business, all the firms would like to internationalize to achieve market share to earn profits. It is observed that there is rapid growth in international business due to the liberalization policies of all the countries. All the firms are trying to export by reducing cost through maximizing their production. In order to grow internationally in terms of increasing export sales and profit, firms are formulating one or the other strategies to explore the market opportunities available and putting efforts into gaining a strong foothold in the foreign markets. A descriptive analytical method has been used to test the association between the variables selected. Regression analysis was used to test the relationship between managerial characteristics and export performance of the exporting firms. A structured questionnaire was used to conduct the survey by selecting export managers of auto component manufacturing firms in South India. There were 88 manufacturing firms that were identified to collect the required data. The results revealed that periodic export market research, competent employees for export operations, maintenance of substantial funds for export businesses, managers frequent international market visits and their international marketing knowledge, knowledge of international financial management, and knowledge of ICT have a significant association with export performance. It is also understood that exports take place if the managers find reduced tariff rates, export stimuli from competitors? export success, and un - sought orders from foreign clients. The research implications of the study showed that there should be use of advanced statistical tools to have more clarity and accuracy in the selected research area. The present topic concentrates only on managerial characteristics affecting export performance. The social implications of the study are to increase exports of south Indian manufacturing firms, which enhances the economic growth of the country and also leads to increased customer satisfaction through exporting quality products to the OEMs. The originality of the research carries to develop an integrated export model for export business from the perspective of managerial characteristics, which is not yet addressed so far.
Keywords: Managerial Factors, Manager?s Knowledge, Export Motivation, Commitment, Export Performance
Edition: Volume 7 Issue 12, December 2018
Pages: 1624 - 1631