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Research Paper | Commerce and Economic Studies | India | Volume 8 Issue 2, February 2019 | Popularity: 5.8 / 10

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Impact of Export Marketing Strategies on Export Performance of Manufacturing Companies in Karnataka

Narasimha Raju K

Abstract: Exports marketing leads Improvement in organizational efficiency Research, training and the experience in dealing with foreign markets, enable the exporters to improve the overall organizational efficiency. Exports improves in product standards. An export firm has to maintain and improve standards in quality in order to meet international standards. As a result, the consumers in the home market as well as in the international market can enjoy better quality of goods. The main objective of this research is to evaluate the influence of export marketing strategies on export performance of manufacturing industries in Karnataka. Research methodology is used in the form of descriptive type and touch of analytical evaluation of export performance. Required data and information has collected from various official website of government departments, agencies, special economic zone and from the managers of export-oriented manufacturing companies. Primary survey method was by issuing structured questionnaire to the respondents in addition to secondary sources such as books, reports and published journal article has been studied to meet the set objectives of the paper. The sample size consisted of 100 manufacturing companies located across Bangalore. It is found that, The unique contribution for the variables of export marketing strategies such as manufacturing products based on customer order, followed by product unique design/ innovative products, manufacturing technology, online shopping and instant recharge features, manufacturing technology, dynamic pricing strategy, role of foreign language, direct marketing, technical presentations, and attending international trade shows, and advertisements through catalogues & print/online media n predicting export performance of manufacturing industries in Karnataka.

Keywords: Export, Performance, Marketing, Strategies, Manufacturing, Companies, Karnataka

Edition: Volume 8 Issue 2, February 2019

Pages: 2382 - 2387

DOI: https://www.doi.org/10.21275/SR19206104308

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