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Research Paper | Linguistics | Indonesia | Volume 9 Issue 11, November 2020 | Rating: 7.1 / 10
Supportiveness Analysis (Support) in the Sale and Purchase of Buying Interest in Purwakarta
Abstract: This study discusses the attitude of supportiveness analysis (support) in the process of buying and selling on consumer buying interest in Purwakarta, the problem is to know from this study is; whether supportive attitude can affect the buying interest of society in Purwakarta, how to form supportive attitude towards the buyer traders. The goal is to find out whether attitudes supportive effect on buying interest and to determine the shape of the supportive attitude of traders in buying and selling process. The reason why the Purwakarta district of choice in doing this research, one reason is because the people who live in Purwakarta has a variety of culturally and linguistically heterogeneous, besides in Purwakarta region already occurred development of language very dinamis. Banyak outsiders who live in Purwakarta and most of them work as traders, migrants are among others; migrants originating from China, India, and Arabic. The newcomers on average almost work as traders, they spread across several regions in Purwakarta. The research approach will adalahkualitatif digunakandalam this study, with the perspective of identity adjustment and kind of ethnographic studies of communication. His research interests are traders Sundanese living around Purwakarta, both traders in traditional markets and modern markets trader in randomly selected. The collection of data obtained through observation, in-depth interviews, recording, passive participation, and analysis of documents. The results of research in the field explaining that the use of Sundanese by traders from the Sundanese who sell in traditional markets dominate plus supportive attitude of merchants who have an enormous impact on consumer buying interest in Purwakarta.
Keywords: supportiveness attitude, purchase interest
Edition: Volume 9 Issue 11, November 2020,
Pages: 701 - 703