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Research Paper | Tourism | India | Volume 9 Issue 12, December 2020 | Rating: 6.7 / 10

Tourists Motivations on Agri Tourism in Kerala

Deepthi P.V. | Dr. Jancy Davy

Abstract: This study aims at exploring the motivation of tourists to choose agri tourism destinations as their holiday destination. Results obtained from the respondents motives of travelers, determinants of behavioral intention and factors influenced in making their decision to travel. The study enables the marketers and providers for the identification of market segmentation and target marketing. It also makes increasing awareness about the importance of responsible and sustainable form of tourism.

Keywords: agri tourism, motivations, destinations

Edition: Volume 9 Issue 12, December 2020,

Pages: 1648 - 1651