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Research Paper | Business Management | Kenya | Volume 9 Issue 5, May 2020 | Popularity: 6.8 / 10

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Influence of Managerial Networking on Competitive Advantage in Medium and Large Garment Companies in Kenya

Antony Mulyungi Mwendwa, Dr. Wallace Atambo PhD, Mike Iravo PhD, Dr. Rukia Atikiya

Abstract: The aim of this study was to determine the influence of managerial networking on competitive advantage in medium and large garment companies in Kenya. Using across-sectional survey approach, 83 garment companies were sampled from a total population of 170. Out of the 83 closed ended questionnaires that were administered, 72 were appropriately filled and returned for analysis representing a response rate of 86.7 %. Correlation tests and analysis of variance were subsequently conducted with the results indicating a positive but weak linear relationship at statistically significance levels (R=0.241, Adjusted R2= 0.045, p=0.041). It was therefore concluded that managerial networking is a predictor of competitive advantage in medium and large garment companies in Kenya. Yet, in view of the weak nature of the managerial networking-competitive advantage relationship; this study recommends the proper evaluation of the various types of networks, in order to determine the most beneficial collaborations to invest in.

Keywords: Managerial Networking, Institutional Theory, Competitive Advantage

Edition: Volume 9 Issue 5, May 2020

Pages: 138 - 147

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