International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Business and Management | India | Volume 9 Issue 10, October 2020 | Popularity: 6.6 / 10


     

Identification and Validation Impact of Children Buying Behaviour

Dr. Megha Virmani Arya


Abstract: In this research we investigate the impact of factors on children buying behaviour related to toiletries. The paper uses the focus group technique to analysis the gender and age segment of children, analysis according to product category i. e mainly five products commonly used by children toothpaste, shampoo, hair oil, soap and powder and ultimate power of buying decision of children and proposed a model.


Keywords: Children buying, product attributes, Principal component analysis,


Edition: Volume 9 Issue 10, October 2020


Pages: 841 - 847



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Dr. Megha Virmani Arya, "Identification and Validation Impact of Children Buying Behaviour", International Journal of Science and Research (IJSR), Volume 9 Issue 10, October 2020, pp. 841-847, https://www.ijsr.net/getabstract.php?paperid=SR20531224741, DOI: https://www.doi.org/10.21275/SR20531224741