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Research Paper | Arts and Humanities | India | Volume 9 Issue 9, September 2020 | Popularity: 6.8 / 10

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Making Savings Bank Account more Dynamic Can Benefit Both Banks and Account Holders

A.V. Sekhar, P. Iyswarya Raghavi

Abstract: The paper focuses on to study the current level of scope for the Savings bank account offered by banks, and about enriching the product with added dynamics to its product profile to draw more utility value to people out of the account. This would help people stretch their spending scope on a routine, on the one hand, and to meet some special needs calling for funds, which they may not be able to make available, wholly from their regular monthly earnings - providing a financial leeway needed to meet the short term requirements. For Banks too, it would definitely be additional earnings from the product in a significant way. Study is done to identify the features of the current profile of the Savings bank account to analyze the operational scope of the account and to look at possible ways to make the product more dynamic, to be able to benefit both the bankers and the account holders. The Savings bank account which is now only having a limited scope to only deposit and withdraw money, from the point of view of the account holder, could have more operational possibilities through which the end results suggested could be achieved.

Keywords: Savings Bank account, disposable income, debit card, Jan dhan account

Edition: Volume 9 Issue 9, September 2020

Pages: 1148 - 1153

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