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Case Studies | Economics | India | Volume 10 Issue 12, December 2021 | Popularity: 4.9 / 10

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Tesla, Inc. A Case Study

Bhavna Khosla

Abstract: Tesla's current breakout market overall performance is proving a number of its skeptics incorrect. By mid-January, Tesla's marketplace capitalization had reached $107 billion, and it surged past the large German automaker Volkswagen to grow to be the arena's 2nd most valuable vehicle employer in the back of Toyota. Tesla's valuation now exceeds that of Ford and GM combined. The Wall street doubters may be in shock. But after complete disclosure, it makes things increasingly clear that the organization's modern commercial enterprise version represents an existential risk to the auto industry as an entire. How so? "software program is eating the arena," Marc Andreessen, co-founder and standard companion of challenge capital firm Andreessen Horowitz, wrote in a memorable 2011 essay. And software is a large part of Tesla's benefit. It seems as though the conventional automakers are unwell prepared to compete in today's software-targeted international. Not like nimble Tesla, they are massive, bureaucratic, gradual to reply to customers, dependent on imparting client financing for unit income increase, and culturally special from a software program corporation.

Keywords: Tesla, Elon Musk, Roadster, Model X, Model Y, Model S, Model 3, SolarCity, Gigafactory, Automobile

Edition: Volume 10 Issue 12, December 2021

Pages: 45 - 69

DOI: https://www.doi.org/10.21275/SR211128172051

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