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Research Paper | Management | India | Volume 10 Issue 5, May 2021 | Popularity: 4.7 / 10

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Impact of COVID-19 on Consumer Behavior

Akshay Kaushal

Abstract: The Coronavirus pandemic has created different operational dynamics such as social distancing protocols which have been utterly disruptive to consumer purchasing behavior. Consumers are therefore bound to accept these government- imposed sanctions as they are meant to protect everyone. For instance, consumers today have limited shopping time as stores are closing early nowadays unlike the previously prolonged operating hours. A business that previously operated 24/7 is now limited in terms of operating hours and consequently, lower their profits. Somebusinesseshavetransitionedfrombrick-and-mortar to adopt online platforms so that they can lower interactions. Others have embarked more on an online delivery system such that one does not head to the store, but the store comes to you. Ideally, most businesses that have shifted their businesses online use technology as an auxiliary tool to enhance their markets. Even after the pandemic, organizations using platforms such as Zoom will continue as it is ideal to assist in lowering operational costs. Even as the pandemic's effects decline and businesses start resuming to normalcy, the sellers will already have modified their operational structure; and while some protocols will have to be eliminated, those deemed beneficial will remain consequently influencing consumerbehavior.

Keywords: Coronavirus, Consumer behavior, lockdown

Edition: Volume 10 Issue 5, May 2021

Pages: 653 - 654

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