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Research Paper | Business Management | Indonesia | Volume 10 Issue 9, September 2021 | Popularity: 5.1 / 10
The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba
Megasari Gusandra Saragih, Elfitra Desy Surya, Mesra B
Abstract: The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the COVID - 19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a non-probability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.
Keywords: Functional Value, Epistemic Value, Satisfaction
Edition: Volume 10 Issue 9, September 2021
Pages: 992 - 995
DOI: https://www.doi.org/10.21275/SR21918164456
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