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Research Paper | Management | Croatia | Volume 11 Issue 11, November 2022 | Popularity: 5.3 / 10

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Role of Service Leadership in Modeling Customer - Centric Organizational Culture that Promote Excellent Service

Dusan Milivojevic

Abstract: The report will conduct a research study which will include the aims and objectives and provide background of the study. The study will be based on role of service leadership which puts the impact over the customer centric organizational culture and delivers the excellent services. The current report will use random sampling method where 20 employees of Marks and Spencer will be randomly selected by the researcher. The study will use a survey as the primary data collection method, in order to provide an up - to - date set of information and to produce the desired outcome. The statistical method will be used in this research study to produce accurate results based on data that is quantitative in nature. The report will also conduct a literature review and highlight the methodology as well. At last, results and discussion section will be performed to prove hypothesis.

Keywords: service leadership, organizational culture, customer centric organization, customer service, competitive advantage

Edition: Volume 11 Issue 11, November 2022

Pages: 937 - 940

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