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Research Paper | Law | India | Volume 11 Issue 2, February 2022 | Popularity: 4.7 / 10

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Predatory Pricing Practices in India

Tanya Suri

Abstract: This paper explains the predatory pricing practices in India in detail and also examines a few landmark cases on the topic. Predatory pricing can be described as pricing below a predetermined level in order to eliminate competitors and, as a result, reduce competition in the long run. This type of behaviour is detrimental to both contestants and the competition. Predatory pricing's main goal is to develop a monopoly in the market and eliminate competition. The company will lose money in the beginning, but by using this strategy, the corporation will reap long-term rewards. Investors regard such a low cost as a smart approach to expand market share and profitability in the long run.

Keywords: predatory, pricing, practices

Edition: Volume 11 Issue 2, February 2022

Pages: 535 - 538

DOI: https://www.doi.org/10.21275/SR22212193620

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