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Research Paper | Business Management | China | Volume 11 Issue 4, April 2022 | Popularity: 5 / 10

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Exploring E-Commerce Delivery Challenges in Nigeria: A Dynamic Capabilities Perspective

John Olaghere, Faith Osiobe

Abstract: Electronic commerce is thriving globally. Despite the many benefits associated with e-commerce retail, its adoption in less-developed countries remains hampered by delivery challenges. This qualitative study investigated the impact of delivery constraints on e-commerce retailand explored remedies adopted by online vendors through the Dynamic Capabilities Framework of ambidexterity. Thirty-twoinformants from nine e-commerce firms operating in Nigeria participated in in-depth interviews to reveal the delivery challenges,their impacts on online retail, and possible remedies. The findings were analyzed through qualitative-interpretative steps based on thematic analysis. The results indicate that express delivery problems adversely impact e-commerce retail.Insights from the study could provide avenues for addressing the challenges.

Keywords: E-commerce, Logistics, Express delivery, Dynamics Capabilities Framework, Nigeria

Edition: Volume 11 Issue 4, April 2022

Pages: 1004 - 1011

DOI: https://www.doi.org/10.21275/SR22421101800

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