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Research Paper | Business Management of Fashion | India | Volume 11 Issue 8, August 2022 | Rating: 4.7 / 10
Future of Khadi Fashion Digital Transformation Business on the Metaverse
Abstract: Digital places that are interactive and creative are a natural extension of how people use technology, and they represent the amount of time that many consumers and clients spend online. Applying social media filters on websites like Instagram and Snapchat is a logical extension of the fashion industry in the digital age (Winsor, 2022). Top Fashion Brands and Businesses are often discussed in the metaverse thanks to their success. Gucci and Ralph Lauren were among the first brands on Metaverse. digital avatars, Balenciaga, and Burberry in the Roblox Metaverse. (Mona, 2022) It's possible to characterise this broadly as highly interactive, artistic digital spaces where people work, play, socialise, and shop. There is a lot of curiosity in the metaverse's potential, despite the fact that Itis still in its infancy. It may present opportunities for businesses and the larger fashion industry, and present new opportunities for firms and the larger fashion sector to connect with Gen Z and other tech-savvy, young customers. It's possible to highlight the Khadi Fashion Brand as a Sustainable Luxury Brand. and NFT on the Metaverse. Creating a New business Model for the fashion Industry and implementing it on the Metaverse would be an ultimate challenge for the Khadi Industry. It is essential for our nation's economy in addition to being important for fashion and aesthetics. Future plans for Khadi (Businessworld, 2022) We have faith that a lot can happen when employing the digital virtual package CLO 3-D digitally for the Metaverse, as of Khadi's organic and zero carbon footprint nature, It is possible to create an Avatar specifically with a brilliant modern concept for a wonderful Metaverse shopping experience, example H&M ?s Virtual reality on the Metaverse. (Metarverse, Virtual Reality, Mona, 2022).
Keywords: Luxury Fashion Brands, Metaverse innovation, Phygital Transformation, Sustainability
Edition: Volume 11 Issue 8, August 2022,
Pages: 44 - 50