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Research Paper | Business Management | Malaysia | Volume 11 Issue 9, September 2022 | Popularity: 4.9 / 10

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Consumers' Intention towards Online Clothes Shopping Adoption within Klang Valley, Malaysia

Amina Soualhi, Siti Aida Samikon

Abstract: Online shopping provides the advantage of flexibility in terms of time, location, more relaxed and time saving which also contributes to customer satisfaction. The aim of this study is to determine the main factors that influence online customers' intention to shop for clothes online in the Klang Valley. In order to answer the research problem, six hypotheses have been developed. Multiple regression analysis was used to analyze the data and evaluate the formulated hypotheses. The results of this study found that, perceived usability, social influence, and website quality are all positively related to customers' intention to use online shopping methods in the Klang Valley, Malaysia.

Keywords: perceived usefulness, perceived ease of use, social influence, trust, perceived behavioral control

Edition: Volume 11 Issue 9, September 2022

Pages: 1193 - 1198

DOI: https://www.doi.org/10.21275/SR22928205545

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