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Research Paper | Tourism | Kenya | Volume 12 Issue 10, October 2023 | Popularity: 5.7 / 10

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The Post COVID-19 Opportunities for Tourism in Kenya

Lucia Makosi

Abstract: The purpose of this study was to identify the post COVID-19 tourism opportunities in Kenya. The study used a cross-sectional case study methodology, with a population of respondents selected from Kenya Wildlife Service personnel, hospitality sector and private tourism stakeholders within close proximity to some selected National Parks and Reserves in Kenya. Inputs from some visitors were also captured during the data collection. Due to higher number of homogenous population targeted in the study, a total sample size of 85 individuals were contacted through a survey involving both structured and non-structured questions which gave out the primary data. Qualitative and quantitative techniques were used in analysis; with quantitative data analysis done using computer programmes. Though COVID-19 had very serious impacts on the economic sectors globally, tourism sector was among those that faced the biggest threat. The study however found various opportunities were seized by the Kenyan Tourism sector and enhanced both resilience and sustainability. The study concluded that, even though COVID-19 had detrimental impacts on tourism, other opportunities were available for sustenance of the sector and therefore recommended embracing of local and regional integrated efforts and opportunities to beat any threats that may be presented by any future global catastrophes.

Keywords: COVID-19, Sustainability, Resilience, Strategies, Opportunities

Edition: Volume 12 Issue 10, October 2023

Pages: 1095 - 1102

DOI: https://www.doi.org/10.21275/SR231007000201

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