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New Innovation and Idea | Business Administration | Finland | Volume 12 Issue 11, November 2023 | Rating: 4.9 / 10
The Effect of AI on Marketing Processes
Tamara Minina
Abstract: Artificial Intelligence (AI) has emerged as a transformative force in the field of marketing, revolutionizing the way businesses understand, engage with, and cater to their customers. This article explores the multifaceted impact of AI in marketing, emphasizing its role in enhancing customer experiences, improving marketing strategies, and optimizing operational efficiency. By examining recent developments and case studies, this text illuminates AI's potential to reshape marketing practices, while also addressing the ethical and privacy considerations that come with its implementation.
Keywords: Artificial Intelligence, marketing, business, customer, digitalization
Edition: Volume 12 Issue 11, November 2023,
Pages: 70 - 73