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Research Paper | Marketing | India | Volume 12 Issue 1, January 2023 | Popularity: 5.4 / 10

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Consumer Behaviour towards Online and Traditional Shopping

Arun Vashista, Muskaan Arora, Sohela Malik

Abstract: Shopping is certainly not another idea. It is an activity or movement of purchasing merchandise from shops. It is finished due to legitimate need or now and again it satisfies us. Albeit the entire pattern of shopping has changed because of the innovative headways with the population inclining toward internet shopping over the customary actual store shopping. With the changing requirements of the individuals, the retail goliaths likewise changed their methodology and coordinated their activities in the web - based mode also to acquire the greatest advantages and cook the necessities of the shoppers. This paper examines the inclination of the purchasers towards web based shopping and disconnected shopping. An overview was directed in such manner to recognize the populace pattern and the variables that impact shopper shopping patterns.

Keywords: Perception, Consumer, online shopping, offline shopping, buying behavior, purchasing decisions, preferences

Edition: Volume 12 Issue 1, January 2023

Pages: 241 - 248

DOI: https://www.doi.org/10.21275/SR23104153945

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