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Research Paper | Management | India | Volume 12 Issue 12, December 2023 | Rating: 5.1 / 10
Assessing Herzberg's Theory in Private Banking: A Competency Study
Debanjalee Chakravorty | Jaynal Uddin Ahmed [3] | Deepraj Chakrabarty
Abstract: Herzberg's model emphasizes the intrinsic and extrinsic factors in motivating the employees in an organization to sustain the basic level of satisfaction for the employees. The model has found its application in almost all organizations. The present study envisaged to assess the level of motivation for the operational level employees in the Private Banks of Silchar. Using in-depth interviews and factor analysis, the research identifies key motivators and hygiene factors in the banking environment, offering insights for managerial strategies in employee motivation.
Keywords: Herzberg model, hygiene and motivators, Private Banks, in-depth interviews, factor analysis
Edition: Volume 12 Issue 12, December 2023,
Pages: 58 - 63