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Research Paper | Business Studies | India | Volume 12 Issue 5, May 2023 | Popularity: 5.3 / 10

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Critical Success Factors and Their Impact on Achieving Competitive Advantage: An Exploratory Study of the Opinions of a Sample of Workers in IBN Majid Public Company

Rafid Khudhur Radhi Alsaedi

Abstract: The study aim is to show the impact of critical success factors and their dimensions (top management support, communication, training and learning, change management, organization's reputation) on long - term competitive advantage and its dimensions (core capabilities, creative culture, information technology, strategic flexibility), and where the researchers used the questionnaire as the primary data collection tool. During the selection of a sample of (manager, head of department, and divisional official in the surveyed Company, the size of (100) respondents with the goal of presenting and analysing the sample members' responses and perceptions of the variables and sub - dimensions of the study, as well as testing the study's hypotheses using descriptive and inferential statistical methods, as well as the use of personal interviews and field observations as tools to help in Data (SPSS V.25 16; Excel V). the questionnaire served as the primary instrument for data collection, and the researcher's overarching goal in conducting the study was to evaluate two hypotheses pertaining to the interactions and influences between the two primary variables. As a result of the study's findings, the researcher has come to the conclusion that it is necessary to implement a strategy to educate workers on the value of recorded information so that the business may reap its full benefits.

Keywords: Critical success factors, competitive advantage, Ibn Majid Public Company, Organizations

Edition: Volume 12 Issue 5, May 2023

Pages: 139 - 144

DOI: https://www.doi.org/10.21275/SR23429044807

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