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Study Papers | Management | India | Volume 12 Issue 5, May 2023 | Popularity: 5.1 / 10

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Business Strategy Lessons from Mythology and History

Ronit Billimoria, Sameer Goel

Abstract: Only in the last century have we seen the emergence of what are now considered to be modern management principles. However, if we examine Mythology, we find that many events, activities, and monuments demonstrate that this would not have occurred without managerial principles. The empirical exploration of mythology is influenced by a framework that recognizes mythology as having been regarded as factual narrative history by traditional cultures of the past, but is considered to be erroneous or otherwise suspect by modern mythologists. This article explores the application of management principles found in mythology and historical events, with a focus on Indian mythological texts. It highlights the existence of principles such as planning, organizing, personnel, communication, and control in these narratives and their relevance to modern business strategy. Compared to other mythologies, Indian mythology has a strong spiritual foundation, which makes the application of principles more effective.

Keywords: Strategic Management, Mythology, History, Management principles, Business Strategy

Edition: Volume 12 Issue 5, May 2023

Pages: 2020 - 2025

DOI: https://www.doi.org/10.21275/SR23523141954

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