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Research Paper | Business Economics | Indonesia | Volume 12 Issue 6, June 2023 | Rating: 5.3 / 10

Post COVID 19 Layoffs in Indonesia's Digital Industry: A Strategic Solution through Digital Transformation and Business Ecosystem Synergy

Kuncoro Catur Nugroho | Maulana Agung Wibow | Muhammad Sukri Nasution

Abstract: COVID - 19 was allegedly a disruptive driving event for the sales growth of retail companies oriented towards the application of digital technology. It is believed that this is due to changes in the way people consume as an effect of Large - Scale Social Restrictions (PSBB), to reduce the death rate due to the pandemic in Indonesia. However, after the policy began to reduce its intensity on a regular basis, the phenomenon of mass termination of employment (PHK) began to occur in this industry. This article attempts to identify why the phenomenon of "social disorder" can occur, along with solutions that can be applied to overcome this incident in the future. Through a literature study sourced from news, the content analysis method provides information that: (i) mass layoffs do not occur in all technology ? based industries. Only in the industries of streaming entertainment service providers, couriers (especially food), and online communication service providers, and (ii) this phenomenon occurs as a result of changes in consumption patterns and a decrease in purchasing power. Using the effect size approach, this study outlines several solutions that can be optimally implemented, namely: (i) business ecosystem synergy; (ii) digital transformation in various lines of people's lives; (iii) policy transformation non cash flow and budget efficiency, as well as; (iv) corporate policies that are more relationship oriented with consumers.

Keywords: Massive layoffs, digital companies, effect size, digital transformations, business ecosystem synergy

Edition: Volume 12 Issue 6, June 2023,

Pages: 776 - 779