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Review Papers | Social Science | India | Volume 12 Issue 6, June 2023 | Popularity: 5.3 / 10

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A Critical Review of Women Entrepreneurs Motivation and Challenges in Starting Businesses in Uttar Pradesh

Dr. Kalpana Kataria

Abstract: In this era, when we talk about women's empowerment and the impact of digitalization and social media awareness among women, there are still some parts of Uttar Pradesh where women are not allowed to enter into non - traditional businesses. Besides possessing creativity, innovativeness, and other entrepreneurial attributes, women entrepreneurs are facing difficulties in raising funds, managerial issues, network problems, a lack of social support, and dual responsibility. The present study highlights those challenges as well as to explore the factors motivate women to start their own businesses that need to be considered by the central and state governments, banks, and financial institutions. There are many schemes, but due to unawareness, non - availability of collateral security, lots of paperwork, and other conditions, they are hesitant to avail themselves of those available schemes. The researcher?s main objective is to review the qualitative and quantitative studies have been done so far and even in 2023, Women Entrepreneurs are still facing challenges while setting up the business in Uttar Pradesh. The limitation of the study was that it considered only peer - reviewed articles published related to Uttar Pradesh. Similar research can be conducted in other states of the country to provide a more comprehensive picture. Future study may be undertaken on a wide scale and produce realistic findings to understand how women entrepreneurs maintain their continued existence and expansion in today's globalised economy by combining quantitative and qualitative approaches.

Keywords: Women Entrepreneurs, Motivation, Challenges, Factors, Uttar Pradesh

Edition: Volume 12 Issue 6, June 2023

Pages: 1293 - 1299

DOI: https://www.doi.org/10.21275/SR23608193720

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