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Review Papers | Fashion and Textiles | India | Volume 12 Issue 6, June 2023 | Popularity: 4.9 / 10
Size Matters: A Conceptual Perspective on Standardisation in the Apparel Industry
Vidhu Sekhar P
Abstract: The Indian apparel industry is a significant contributor to the country's economy, driven by a growing population and fashion-conscious youth. However, the industry struggles with standardizing body sizes due to the diverse body shapes and sizes prevalent in India. The lack of standardisation leads to ill-fitting clothes, customer dissatisfaction, and increased returns, resulting in significant financial losses for manufacturers. This research highlights the need for standardisation and provides a detailed conceptual analysis of the potential strengths India can leverage to address this issue. Standardisation not only benefits the industry and customers but also contributes to sustainable fashion practices. The study concludes that the adoption of an Indian standard size chart will lead to increased customer satisfaction, reduced returns, and drive the growth of the industry in the years to come.
Keywords: Standardised size system, Indian apparel industry, Indus Valley Civilization, Anthropometric data, trendy clothing, misfit, apparel return
Edition: Volume 12 Issue 6, June 2023
Pages: 1284 - 1288
DOI: https://www.doi.org/10.21275/SR23612140416
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