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Informative Article | Marketing | Nigeria | Volume 12 Issue 6, June 2023 | Popularity: 5.7 / 10
Supply Chain Firms: The Influence of Business Success and Outsourcing Strategies in Rivers State
Ifekanandu Chukwudi Christian, Stanley Chika Nwaogu, Kingsley Uyiosa Asemota
Abstract: Outsourcing without proper management control could sometimes result in job losses, a large number of employees whose organizations outsource their business activities may have similar problems to those employees that have undergone downsizing, while organizations claim that the basis for outsourcing is to increase business efficiency. However employees who are lucky to remain in the company after outsourcing effects believe that the possibilities of them staying in the company is low, because they could be the next in line to lose their jobs. The aim of this study therefore, is to investigate the extent of relationship between outsourcing strategies and business success of supply chain firms in Rivers State of Nigeria. The research design for this study was quasi-experimental design. The study chooses questionnaire method as a source of primary data collection and the cross-sectional field survey of the quasi-experimental research design was employed as a useful aid. The population of this study are Nigerian Bottling Company (NBC) and the International Breweries, former Pabod Breweries) with 436 employees. The random sampling technique was adopted. To ascertain the individual sample size for each non-alcoholic beverages firm, the bowley proportional allocation formula was however used while Krejcie and Morgan table were used to determine the sample size of 205. Reliability of the study instrument was done using Alpha method proposed by Cronbach (1951). The data were analysed using SPSS (25.0) software, bivariate analysis was conducted using the Spearman?s Rank Correlation Coefficient analytical tool to investigate the relationship between Outsourcing Strategies and Business Success of Supply chain (non-alcoholic beverage) firms in Rivers State, charts, means, standard deviations and correlations were used to describe the main study variables. Multiple regression analysis will equally be conducted to expose the combined effects of the elements of Outsourcing Strategies and Business Success of Supply chain firms; and partial correlation will be carried out to ascertain the moderating effect of corporate image on outsourcing strategies and business success of supply chain firms. The study revealed that there is a very strong and positive relationship between Support activities and customer retention growth. From results of the analysis it was shown that there is a strong and positive relationship between Outsourcing strategies and Business Success of Supply Chain firms in Port Harcourt. The implication is that outsourcing and offshoring positively influences market share growth. The recommended that managers of the supply chain firms in Port Harcourt should use supporting activities to get involved and keep them abreast of their activities.
Keywords: Outsourcing, Business Success, Strategies, Supply chain firms, Rivers State
Edition: Volume 12 Issue 6, June 2023
Pages: 2450 - 2456
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