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Subjective Paper | Marketing | India | Volume 12 Issue 6, June 2023 | Popularity: 7.1 / 10
The Importance of Audience Engagement in Media Awareness Activities: A Comprehensive Analysis
Ashwin Palo
Abstract: This article investigates the role of audience engagement in media awareness activities. It discusses the factors influencing engagement, the importance of media literacy, and the effectiveness of various communication channels. The article also offers insights for future research on audience engagement and media awareness. In the contemporary world, media plays a critical role in shaping public opinion, influencing consumer behaviour, and driving social change. As a result, it is crucial for media awareness activities to engage audiences effectively to ensure the desired impact. This article explores the importance of audience engagement in media awareness activities and provides a comprehensive analysis of various strategies used to enhance engagement. Drawing on previous research and case studies, we discuss factors that influence audience engagement, the role of media literacy, and the effectiveness of different communication channels. Finally, we offer insights and recommendations for future research on audience engagement and media awareness.
Keywords: Measurement, Audience Engagement, Media Awareness, Media Literacy, Communication Channels, Emerging Technologies
Edition: Volume 12 Issue 6, June 2023
Pages: 2601 - 2604
DOI: https://www.doi.org/10.21275/SR23622154926
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Marketing, India, Volume 9 Issue 1, January 2020
Pages: 344 - 345A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
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Marketing, Indonesia, Volume 8 Issue 10, October 2019
Pages: 267 - 272The Effect of the e-Commerce Website, Price and Corporate Brand in Purchase Decisions and Its Implications on Customer Satisfaction in B2B Online Shop
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Marketing, Georgia, Volume 8 Issue 12, December 2019
Pages: 3 - 6Marketing Investigation of the Behavior of Tourists in Georgia
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Pages: 325 - 328A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City
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Marketing, Indonesia, Volume 8 Issue 9, September 2019
Pages: 16 - 19Analyzing Behavior Intention of Customer towards the Adoption of Self-ticketing on CGV Cinemas by Using UTAUT2: (Case Study on CGV Cinemas Bandung)
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