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Research Paper | Journalism & Mass Communication | India | Volume 12 Issue 7, July 2023 | Rating: 5.2 / 10
The Significance of E-Commerce during COVID-19
Dr. Nivedita Manish | Sowmiya Kumar
Abstract: This research investigates the growth and importance of e-commerce, particularly during the COVID-19 pandemic. It explores the shift from offline to online shopping, the role of technology in this transition, and the impact of emerging trends in the e-commerce sector. The study primarily uses secondary research and qualitative methods. The main purpose of doing research is to understand the importance of E-commerce websites especially during the COVID-19 situation. E-commerce sector has been growing in the last 5 years and there has been a drastically change in the E-commerce sector and the trend of online shopping is growing in past so many years. There has been a drastic shift off offline shopping to online shopping seen among the consumers. My research mainly focuses on the importance of E-commerce websites in the emerging market and try to focus on the impact of the growing trend of digitalization in the E-commerce sector and how every now and then new trends are also introduced to increase the purchasing rate of the consumers. Today, the technology to a certain extend is playing a vast difference in all the sectors and it is not only restricted to any one sector but it is playing a very crucial role in different sectors and to a certain extend it is boosting our economy to a certain extend. Today there is a tremendous growth in E-commerce website and there are many big retails shop which have turned into online mode such as Big Bazar, D-mart and many other small retail shops also and this change has been seen drastically during the COVID-19. Many consumers during this pandemic era got exposure to online shopping, where they grabbed the opportunity to try something new by doing shopping and buying the grocery through online mode too. Although one of the oldest E-commerce websites such as Amazon, which is also said to be a giant in the field of E-commerce sector, but today we have lot of different E-commerce websites such as Flipkart, Snap Deal, Ebay and many more. The E-commerce website gives a different experience to the consumers and the research revolves around why E-commerce websites stands apart from offline shopping among the consumers.
Keywords: COVID- 19 impact, digital transformation, online retail, consumer behaviour, technology adoption
Edition: Volume 12 Issue 7, July 2023,
Pages: 1526 - 1529