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Research Paper | Management | India | Volume 12 Issue 8, August 2023 | Popularity: 5.1 / 10

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Digital Transformation in Food Delivery: An In-Depth Analysis of Zomato's Impact and Growth in India

Sharanya R

Abstract: The advancement in technology has sparked out to be a sensational movement with digitization taking the limelight [1]. This has further paved way for many online platforms and e - commerce websites to create and cater their service to a wider range of population not only locally but also at national and international levels. People choosing convenience over anything in today?s time, has contributed in these online businesses to uphold themselves and continuously innovate and disrupt the market in numerous ways. One such revolutionary yet sensational domain for audiences of every age group, city/state, status and other criteria is the food delivery services via platforms such as Zomato, Swiggy, Insta - Mart, Grubhub and so many more. This work accentuates the food delivery service provided by Zomato in India, which is one of the strongest players and online food delivery aggregators that plunged to become a market leader. The work encompasses the journey, key services provided, impact of certain incidents like the COVID - 19 pandemic etc., to evaluate and present the services offered by Zomato. The work also covers the experiences and perception of people to better understand the outreach and impact on different audiences from various age - groups, professions, preferences, and other parameters via primary data collection done by floating a Google sheet comprising of a set of questionnaires.

Keywords: Digital Transformation, Food Delivery, Zomato, Market Impact, Consumer Behaviour

Edition: Volume 12 Issue 8, August 2023

Pages: 29 - 35

DOI: https://www.doi.org/10.21275/SR23729164935

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