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Experimental Result Paper | Medicine | India | Volume 12 Issue 10, October 2023 | Popularity: 4.7 / 10

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Product Appearance versus Product Brief / Claims, How Consumer Differentiate AYUSHDrugs from Herbal Cosmetics - CPT Analysis

Gayathri Rajagopal, Amruthavalli G V, Aruna V

Abstract: Due to rampant use and aggressive promotion of various cosmetic products through the abysmally small quantity of many medicinal herbs used in all such products with 'cosmeceutical' benefit may cause confusion about siddha drugs whether they are drug or cosmetic preparation. In order to reach the essentials of AYUSH drugs and system, adopting some level of contemporariness is needed which add further confusion especially to the taxation authorities and obviously not the end user. In order to understand how the end users perceive and identify Siddha drugs from cosmetic preparations, CPT was conducted. Findings show that, all AYUSH drugs clearly carry the list of herbs and proportion along with therapeutic claim and scientific linkage whereas cosmetic products would list the herb in the lowest order proving their presence to be the least but would make mountain out of mole hill. All the siddha drugs, the general public has identified clearly as Siddha drugs based on several level of their scrutiny and details are presented in the article.

Keywords: CPT analysis, cosmetic products, AYUSH drugs, antidandruff, hyperpigmentation, Psoriasis

Edition: Volume 12 Issue 10, October 2023

Pages: 894 - 897

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