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Research Paper | Marketing | India | Volume 12 Issue 9, September 2023 | Popularity: 5.3 / 10
Constructing an Innovative Awareness Framework for Digital Media through Synergistic Paid Marketing Channels
Ashwin Palo
Abstract: In the ever-evolving realm of digital media, organizations find themselves at the crossroads of technology and consumer behavior, where effective brand awareness strategies are the harbingers of success. Paid marketing channels emerge as formidable allies in this journey, offering a trove of opportunities to amplify brand visibility and consumer engagement. This research article embarks on an expedition to architect a novel awareness framework, intertwining diverse paid marketing channels into a seamless symphony of engagement. Anchored in a tapestry of literature, empirical insights, and methodological rigor, this study illuminates the pivotal facets, challenges, and possibilities inherent in such an integrated framework. The proposed methodology stands as a strategic compass, delineating the pathway for crafting and executing campaigns of profound resonance. An incisive test case embellishes this discourse, exemplifying the tangible potency of the framework. Ultimately, this endeavor culminates in an orchestra of conclusions that accentuate the irreplaceable role of a holistic awareness framework in sculpting digital media strategies of unprecedented prowess. This research paper proposes a comprehensive framework for measuring the effectiveness of awareness campaigns in digital advertising. The framework encompasses three critical dimensions: audience metrics, creative performance, and on-site behavior. Each dimension is carefully weighted to provide a holistic assessment of awareness campaign success.
Keywords: Awareness Framework, Digital Media, Audience Metrics, Creative Performance, Onsite Behaviour
Edition: Volume 12 Issue 9, September 2023
Pages: 1744 - 1749
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