Downloads: 4 | Views: 184 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Marketing | India | Volume 12 Issue 9, September 2023 | Popularity: 4.6 / 10
Whether or Not Advertisements on Podcasts have a Visible Effect on the Minds of the Audience?
Aswin M. P.
Abstract: In recent times, podcasts have achieved a huge set of audience and are growing at a great scale. In India, the industry has acquired third place and has brilliant opportunities in the sectors of education, entertainment, technology, news, etc. There is a huge scope in the industry for sure, but it is yet to be explored. Podcasting platforms these days are focused more on advertisement revenue models. The model is best suited for brands who want to promote themselves on different kinds of media. This research paper specifically focuses on podcasting as a medium for advertising and helps us understand whether or not advertisements on podcasts have a visible effect on the minds of the audience.
Keywords: podcasts, audience growth, India, opportunities, education, entertainment, technology, news, advertising, research paper, advertisement effectiveness
Edition: Volume 12 Issue 9, September 2023
Pages: 1874 - 1878
DOI: https://www.doi.org/10.21275/SR23924230750
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 0
Research Paper, Marketing, United States of America, Volume 10 Issue 11, November 2021
Pages: 1456 - 1460Decision Risk Association-Time Value in Assessing and Applying Consumer Behavior
Wendy Wells-O'Rear
Downloads: 0
Research Paper, Marketing, Philippines, Volume 6 Issue 11, November 2017
Pages: 2270 - 2275Production Management of Print Advertising Services in Nueva ECIJA, Philippines
Kenneth L. Armas, Marivic N. Villegas
Downloads: 0
Research Paper, Marketing, Turkiye, Volume 11 Issue 7, July 2022
Pages: 1539 - 1546Impact of Online Advertisement and Brand Awareness on Consumers' Buying Behavior: A Case Study of Istanbul
Arzo Qaderi
Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Case Studies, Marketing, India, Volume 12 Issue 7, July 2023
Pages: 1398 - 1402The Impact of Social Media Advertisement on Consumer Buying Behavior: A Case Study of Tura, Meghalaya
Gun Dongkam Ch Sangma, Dr. Tanima Tarafdar
Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Informative Article, Marketing, India, Volume 8 Issue 9, September 2019
Pages: 1868 - 1871Precision Real Estate Marketing: Leveraging Location Targeting for Maximum Impact
Abhishek Shetty