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Research Paper | Hotel Management | United States of America | Volume 13 Issue 10, October 2024 | Popularity: 4.7 / 10
Shift in Beverage Preferences after the Pandemic
Alok Satish Chaugule
Abstract: The COVID19 pandemic has significantly altered consumer preferences in the beverage industry, leading to increased health consciousness, sustainability focus, and digital engagement. This research explores post pandemic trends in the beverage market, highlighting the growing demand for functional, sustainable, and premium beverages. As consumers increasingly seek health benefits, convenience, and innovative experiences, brands must adapt to a rapidly evolving landscape to remain competitive.
Keywords: COVID19, Beverage Trends, Health Consciousness, Sustainability, Premium beverages
Edition: Volume 13 Issue 10, October 2024
Pages: 1185 - 1185
DOI: https://www.doi.org/10.21275/SR241012005036
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