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Research Paper | Fashion and Textiles | India | Volume 13 Issue 10, October 2024 | Popularity: 5.5 / 10
Cultural Dress Codes: Navigating Fashion Stereotypes in Multi - Generational Households
Jaskiran Kaur
Abstract: In order to better understand how generational expectations, family hierarchy, and cultural norms interact, this study focuses on how these elements affect women's fashion choices in multigenerational households. The study specifically compares the experiences of daughters and daughters - in - law, demonstrating a considerable difference in the level of fashion liberty they encounter. Although daughters have more leeway to follow contemporary, international fashion trends, daughters - in - law usually follow more stringent clothing requirements that are in line with traditional cultural norms as well as expectations from their families. The study uses a mixed - methods approach, including quantitative surveys and qualitative interviews to examine how fashion serves as a vehicle for self - expression in the overall structure of social institutions. Statistical techniques such as ANOVA and regression are used to determine the influence of cultural, marital, and generational factors on fashion choices and behaviours. Particularly in more traditional settings, the data demonstrate how gender roles and familial dynamics are reinforced by intergenerational interactions within families, shaping fashion norms. The study also highlights the function of fashion as a visual language that reflects underlying cultural values and power structures in families. These observations further the discourse on gender, cultural identity, and changing family dynamics. As a result, the research concludes that future investigations should cover a greater range of cultural backgrounds and investigate the increasing impact of social media on modern fashion trends, especially with regard to younger generations.
Keywords: Fashion, Cultural Identity, Multigenerational households, Gender roles, Fashion dynamics
Edition: Volume 13 Issue 10, October 2024
Pages: 1411 - 1414
DOI: https://www.doi.org/10.21275/SR241020205628
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