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Research Paper | Business Studies | India | Volume 13 Issue 11, November 2024 | Popularity: 5.2 / 10
Consumer Behaviour in the Post Covid Economy
Mariyah Desai
Abstract: This research paper examines the shifts in consumer behavior in the post-COVID economy, focusing on increased online purchasing, government influence through economic stimulus, and the growing importance of sustainable consumption. The pandemic has led to a reliance on digital shopping, shaping new consumer preferences and requiring retailers to adapt. Additionally, government policies have impacted spending trends across socio-economic groups. The study concludes with insights on sustainable consumption patterns, presenting valuable implications for brands aiming to succeed in a rapidly evolving marketplace.
Keywords: consumer behavior, post-COVID economy, online shopping, sustainability, economic stimulus
Edition: Volume 13 Issue 11, November 2024
Pages: 503 - 504
DOI: https://www.doi.org/10.21275/SR241107162350
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