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Informative Article | Marketing | India | Volume 13 Issue 11, November 2024 | Popularity: 5.3 / 10
The Impact of Artificial Intelligence in Marketing and Advertising
Gunda Nikhil, Kakkireni Bharath Kumar
Abstract: Artificial Intelligence (AI) is revolutionising the marketing and advertising sectors by enabling enhanced personalization, real time insights, and automation of complex processes. This paper investigates the methodologies, applications, and challenges of implementing AI in marketing, focusing on its role in data driven decision making, programmatic advertising, and customer engagement. Ethical considerations such as data privacy, algorithmic bias, and transparency are also addressed. The findings provide actionable insights into leveraging AI to improve marketing efficiency and effectiveness while maintaining consumer trust.
Keywords: Artificial Intelligence, Marketing, Advertising, Personalization, Predictive Analytics, Programmatic Advertising, Sentiment Analysis, Ethical AI
Edition: Volume 13 Issue 11, November 2024
Pages: 1042 - 1043
DOI: https://www.doi.org/10.21275/SR241112210543
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Marketing, India, Volume 9 Issue 1, January 2020
Pages: 344 - 345A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
Kowsalya KR
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Marketing, Indonesia, Volume 8 Issue 10, October 2019
Pages: 267 - 272The Effect of the e-Commerce Website, Price and Corporate Brand in Purchase Decisions and Its Implications on Customer Satisfaction in B2B Online Shop
Sugiyatno, Har Adi Basri
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Marketing, Georgia, Volume 8 Issue 12, December 2019
Pages: 3 - 6Marketing Investigation of the Behavior of Tourists in Georgia
Babilua P., Maglakelidze K.
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Marketing, India, Volume 8 Issue 10, October 2019
Pages: 325 - 328A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City
Dr. M. Thirumagal Vijaya
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Marketing, Indonesia, Volume 8 Issue 9, September 2019
Pages: 16 - 19Analyzing Behavior Intention of Customer towards the Adoption of Self-ticketing on CGV Cinemas by Using UTAUT2: (Case Study on CGV Cinemas Bandung)
Iqbal Hambali, Indrawati Dra