Downloads: 6 | Views: 188 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Case Studies | Entrepreneurship | India | Volume 13 Issue 1, January 2024 | Rating: 5.2 / 10

Women Start Ups in Travel and Tourism Industry - A Case Study with Regards to Nirmala Kamath, Nirmala Travels Mangalore

Lenisha Shareen Peris

Abstract: Women entrepreneurs play a vital role in the global quest for long - term economic growth and social advancement. Women - owned businesses are rapidly emerging in the economy of almost all nations as a result of expanding urbanisation, industrialization, and the spread of higher education and awareness. This essay focuses on the idea of women entrepreneurs in India, including their characteristics as business owners, the challenges they had when they first started out, and some recommendations for how women entrepreneurs can develop in the future. A case study on Mrs. Nirmala Kamath, the proprietor of Nirmala Travels and a self - made woman entrepreneur who has earned a name for herself in the transportation sector, was done to better comprehend the topic.

Keywords: women entrepreneurs, problem, transportation

Edition: Volume 13 Issue 1, January 2024,

Pages: 1635 - 1637