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Analysis Study Research Paper | Business Administration | Turkiye | Volume 13 Issue 2, February 2024 | Popularity: 5.4 / 10
Factors Affecting Consumer Purchase Intention to Electric Cars in Turkey
Nader Taghipour
Abstract: This study focuses on electric ear customers and their buying behavior in Turkey. As consumer behavior has become more vital in marketing, this research attempts to look at how functional value, social value, emotional value, conditional value and epistemic value impact consumers' intention to buy an electric car. This research utilized an online survey and a questionnaire to collect primary data. Consumption values including functional, social, emotional, conditional and epistemic are the five variables of this study. Each variable was assessed using a 5 - point Likert scale. The data were analyzed by using Statistical Package for the Social Sciences (SPSS). The study's findings suggested that the most influence is exerted by emotional value on consumer�s intention to purchase electric car, closely followed by functional value. Moreover, conditional and epistemic values showed comparatively significant effect on consumer purchase intention to electric car. In contrast, social values did not significantly correlate with consumers' intentions to buy electric cars. On the practical significance, the study identifies the importance of these variables which enable electric car manufacturers to find out expectations of customers and their products.
Keywords: consumption value, consumer purchase intention, consumer buying behavior, electric cars
Edition: Volume 13 Issue 2, February 2024
Pages: 329 - 333
DOI: https://www.doi.org/10.21275/SR24205040201
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