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Research Paper | Social Science | India | Volume 13 Issue 2, February 2024 | Popularity: 4.9 / 10

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Leveraging Traditional Knowledge and Digital Transformation for Youth Empowerment

Sentienla, Dr. Nanigopal Debnath

Abstract: Tripura, a north - eastern state of India, is a reservoir of traditional knowledge, primarily influenced by its indigenous communities and diverse cultures. In today's digital age, there's a growing urgency to merge these traditions with modern online tools. This research delves into how Tripura's traditional handloom products are marketed through digital platforms. Using case studies, we gain insights from local entrepreneurs in handloom sector. Initial findings indicate a strong inclination, particularly among the youth, to utilize digital platforms like Facebook and Instagram for expanding their businesses. However, for this fusion of tradition with technology to succeed, there's a clear need for better digital literacy and infrastructure support. This research highlights the pressing need to provide adequate digital literacy and infrastructural support to these entrepreneurs. The harmonization of Tripura's rich traditions with the boundless potential of digital tools can usher in an era of sustainable growth and global recognition for the state. As the world shrinks into a global village, there's an unparalleled opportunity for Tripura to showcase its heritage on the world stage, provided the steps taken are strategic, supportive, and sensitive to its core values.

Keywords: digital transformation, traditional knowledge, handloom, online business, youth empowerment

Edition: Volume 13 Issue 2, February 2024

Pages: 533 - 537

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