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Research Paper | Marketing | India | Volume 13 Issue 2, February 2024 | Popularity: 4.9 / 10

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Customer Perception towards Retail Clothing Store

Navneeth Somani

Abstract: This study, called "A Study on Customer Perception towards Retail Clothing Stores", investigated what influences customers' knowledge of and recommendations for clothing stores. The study collected data from 377 people through a survey. The goals were to learn how much people know about Retail clothing stores and to look at how system quality, information quality, service quality, personal factors, situational factors, and perceived usefulness affect customer recommendation of Retail clothing stores to others. The tests used were Cronbach's Alpha, correlation analysis, and regression analysis between Income Level and Brand Reputation, Income Level, and competitive prices. Reliability analysis showed that the scale items had strong internal consistency. Descriptive statistics of Gender, Age, Annual Income, and Correlation analysis showed that there was a positive relationship between occupation and age.

Keywords: Customer Perception, Customer Service, Competitive Pricing, Strong Brand Identity, Location of the store, Staff Behaviour

Edition: Volume 13 Issue 2, February 2024

Pages: 1189 - 1194

DOI: https://www.doi.org/10.21275/SR24210110558

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