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Informative Article | Information Technology | India | Volume 10 Issue 8, August 2021 | Rating: 4.3 / 10

Enhancing Digital Interfaces: A Comprehensive Strategy for UI / UX Improvement, User Engagement, and Operational Efficiency

Vaijinath Susuruth Narayana Saker ^[5]

Abstract: In the digital age, applications have become the cornerstone of daily interactions for both consumers and businesses. From e-commerce platforms like Amazon to social networking sites like Facebook and LinkedIn, to essential business operations facilitated through intranet applications, the ease of use stands as a critical factor determining user satisfaction and efficiency. This white paper explores the paramount importance of user interface (UI) and user experience (UX) design in enhancing customer satisfaction and operational efficiency. Despite the significant investment in backend and middleware development, the front-end experience often dictates the long-term success of an application. Many organizations overlook the necessity of dedicated UI/UX development due to budget constraints, risking user attrition to competitors offering a more intuitive experience. Furthermore, the impact of UI/UX is not confined to consumer applications but extends to intranet applications critical for business operations. A well-designed UI/UX not only improves customer engagement but also enhances staff efficiency by streamlining day-to-day operations. This document delves into strategies for improving UI/UX to foster better customer relationships and operational productivity.

Keywords: UI/UX Design, User Experience Enhancement, User Interface Improvement, End User Feedback, User Acceptance Testing (UAT)

Edition: Volume 10 Issue 8, August 2021,

Pages: 1260 - 1264