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Informative Article | Health and Medical Sciences | India | Volume 12 Issue 4, April 2023 | Popularity: 5.2 / 10

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Transforming Health Test Booking through WhatsApp Commerce: A Seamless User Experience in the Digital Era

Durga Prasad Amballa

Abstract: In the rapidly evolving digital landscape, businesses are increasingly seeking ways to reach customers through their preferred communication channels and provide seamless user experiences. WhatsApp, being one of the most widely used messaging applications worldwide, presents a unique opportunity for businesses to engage with customers and offer their services directly through the platform. This paper explores the concept of WhatsApp commerce for health test booking, focusing on the transformative potential of integrating business functions into the most commonly used communication app. By analyzing a designed flow chart, we demonstrate how an end - to - end booking process can be handled by a WhatsApp chatbot, making it easier for users to access and utilize health testing services without the need to download a separate app. The implications of this innovative approach for user engagement, convenience, and accessibility are discussed, highlighting the potential for WhatsApp commerce to revolutionize the way businesses interact with customers in the digital era.

Keywords: WhatsApp commerce, health test booking, chatbot, user experience, digital transformation

Edition: Volume 12 Issue 4, April 2023

Pages: 1905 - 1909

DOI: https://www.doi.org/10.21275/SR24517215515

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